Hershey’s HSY Business Growth Report

A. Geographic Expansion

Hershey’s has opportunities to expand into emerging markets in Asia and Africa where the demand for confectionery products is growing. Potential growth in these regions can be accelerated by localizing flavors and partnering with domestic suppliers.

B. Product Diversification

Beyond their traditional product lines, Hershey’s can explore the growing snacking segment by introducing more savory options or snack mixes. In addition, branching into adjacent categories like health-focused snacks or organic products could attract a broader consumer base.

A. New Product Lines

Hershey’s continuously innovates its range of products. Recently, they have launched products like the organic Reese’s and zero sugar variants. Continuing to develop new flavors and formulations using research and development helps to stay relevant in the market.

B. Healthier Alternatives

With growing consumer awareness around health, Hershey’s has the opportunity to further expand its offerings in low-sugar, high-protein, and other health-oriented products that cater to this demand. Augmenting its portfolio with these health-conscious alternatives could enhance its market share among health-focused consumers.

A. Online Sales Channels

Hershey’s has been increasing its presence in online sales channels to capture the e-commerce surge. Enhancing the user experience on its digital platforms, including websites and mobile apps, could bolster direct-to-consumer sales and create a more efficient distribution system.

B. Social Media Engagement

Engaging with consumers through social media platforms allows Hershey’s to amplify brand visibility and connect with a younger audience. Innovative campaigns and interactive content can increase consumer engagement and strengthen brand loyalty.

A. Strategic Acquisitions

Hershey’s strategic acquisitions, such as its purchase of Amplify Snack Brands, allow the company to diversify its product offerings and enter new market segments. Identifying and acquiring emerging snack brands could leverage growth and expand the consumer base.

B. Collaborations with Retailers

Partnerships with major retailers for exclusive product launches or promotions could strengthen Hershey’s market presence. Collaborations can boost sales and enhance brand exposure in both domestic and international markets.

A. Sustainable Sourcing

Hershey’s is committed to sourcing 100% certified and sustainable cocoa for all its chocolate products by 2020. Continuing to invest in sustainable sourcing not only supports the environment but also appeals to the ethics-oriented consumer.

B. Eco-Friendly Packaging

Hershey’s has initiated projects to make its packaging 100% recyclable, reusable, or compostable by 2030. By focusing on eco-friendly packaging innovations, Hershey’s can significantly reduce its environmental footprint while catering to the consumer demand for sustainability.

A. Emerging Markets

Tapping into emerging markets like India and Brazil provides Hershey’s significant growth opportunities. Adapting product offerings to local tastes and preferences, and leveraging local distribution networks can drive penetration in these high-growth areas.

B. Global Branding Strategy

Hershey’s can bolster global recognition by synchronizing its branding strategies across different regions. Adjusting marketing messages to align with local cultures yet maintaining a cohesive brand identity worldwide might increase global market share.